← All case studiesE-commerce · 5 weeks
Ayurveda D2C Store
A direct-to-consumer wellness store selling across India with UPI-first checkout.

+164%
Mobile conversion rate
0.9s
Largest contentful paint
+41%
Average order value
The challenge
The brand sold only through marketplaces, paying heavy commissions with no customer data. Their old store took 6.4s to load on mobile and abandoned 78% of carts.
Our solution
GTVEXUS rebuilt the storefront with a lightweight headless front-end, one-step UPI and card checkout, GST-ready invoicing and Shiprocket logistics — all editable by the marketing team.
Before
6.4s mobile load · marketplace dependency · no customer data
After
0.9s mobile load · own D2C channel · full customer database
Technologies used
Next.jsShopifyTailwind CSS
“Our own store now outsells the marketplaces, and the team ships campaigns without calling a developer.”
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