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Ayurveda D2C Store

A direct-to-consumer wellness store selling across India with UPI-first checkout.

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Ayurveda D2C Store desktop preview

+164%

Mobile conversion rate

0.9s

Largest contentful paint

+41%

Average order value

The challenge

The brand sold only through marketplaces, paying heavy commissions with no customer data. Their old store took 6.4s to load on mobile and abandoned 78% of carts.

Our solution

GTVEXUS rebuilt the storefront with a lightweight headless front-end, one-step UPI and card checkout, GST-ready invoicing and Shiprocket logistics — all editable by the marketing team.

Before

6.4s mobile load · marketplace dependency · no customer data

After

0.9s mobile load · own D2C channel · full customer database

Technologies used

Next.jsShopifyTailwind CSS
Our own store now outsells the marketplaces, and the team ships campaigns without calling a developer.
Ananya Iyer · Founder, wellness D2C brand

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